Fisher Investments Institutional Advantages

Fisher Investments' success is built upon:

Experience: the difference

A primary competitive advantage is the experience and stability of Fisher Investments' senior investment management team. Investment strategies are managed by the firm's three person Investment Policy Committee (IPC) consisting of Kenneth Fisher (34 years in the industry, 28 years with Fisher Investments), Jeffery Silk (25 years in the industry, 24 with Fisher Investments) and Andrew Teufel (13 years in the industry, 12 with Fisher Investments).

Performance: Portfolio Management

Fisher Investments performance is attained through an active approach to portfolio management, seeking to maximize the probability of beating a benchmark. Fisher Investments' equity strategies have beaten their benchmarks on an annualized basis in a variety of market environments. We believe value in portfolio management is created by identifying new information and uniquely interpreting public information. We apply capital markets science throughout the process to identify investment opportunities and exploit them, broadening Fisher Investments performance opportunities while managing risk relative to a global benchmark. Fisher Investments' global approach to the market gives us access to the widest scope of options to suit the market environment and individual client needs.

Integrity

Since its inception the firm has been 100% Fisher family and employee owned. This ownership structure has created an uncharacteristically stable investment organization dedicated to helping Fisher Investments clients meet their investment objectives.

Service

The firm employs a straightforward approach to Fisher Investments client service, allowing its clients to dictate the level of service they would like to receive and then delivering it. Fisher Investments has found that each of its clients has unique service requirements. Some prefer frequent, extensive reporting whereas others are interested only in basic account information. Some prefer regular in-person portfolio reviews while others would just like a phone call from time to time. In each case, the firm identifies its client's service needs and then tailors a program to meet (and exceed) them. Fisher Investments is committed to adjusting staff levels to maintain unparalleled service standards.

As part of its core business, the firm is committed to keeping Fisher Investments clients well informed about their account. Each Fisher Investments client works exclusively with a team of investment professionals - a personalized approach that allows clients to reap the benefits of Fisher Investments' overall investment philosophy while retaining specific goals.

Innovation

Capital markets are highly effective discounters of widely known information. Therefore, to add value through active management one must identify information not widely known or interpret widely known information differently and correctly from other market participants. Fisher Investments develops proprietary capital markets research and technology to identify investment opportunities and capitalize on them. Fisher Investments' in-house investment professionals devote their efforts to all the firm's research and broad mandate strategies, providing new methods of analysis of existing data.

Discipline

Fisher Investments believes its philosophy and approach enable it to generate excess return in a variety of market environments. The long-term consistency of results speaks to the repeatability of the process and the discipline in applying it.